Google Sidewiki
Google Sidewiki is coming and it’s going to revolutionise the way you interact with your customers. From this point forwards anyone will be able to make comments about your brand, products, staff or whatever and there’s absolutely nothing you can do about it. The social media savvy amongst you reading this will say well what’s new? Twitter and blogs have allowed us to do this for ages now. Well, the difference is that the comments will appear on your website whenever a user is browsing the website with the SideWiki plugin.
What does this mean for you?
Get ready to have to respond to yet another channel if you want to maintain your brand reputation. Ignore it at your peril as did Cotton On. Download the Sidewiki toolbar (ironically not yet available for Google Chrome) for Firefox and Internet Explorer and see what your customers are saying about you.
