Augmented Reality Applications
7 Jul 2010 by warrencammack, No Comments »
Came across ExploreEngage today at the Online Retailer Expo and thought they deserved a mention as a company to watch. Having seen a couple of applications using Layar I’ve been impressed from a technical perspective but haven’t really seen a great business use until today. ExploreEngage spoke about utilising the augmented reality applications to encourage customers to interact with the company in a variety of different ways. Imagine being able to star in the latest company advert – interact in your own way and post the results onto YouTube. The company can then choose the best video, the customer gets the kudos (and a prize?!) for putting the hard work in and you’ve created an instant viral campaign in the meantime…
